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Written by expert author Dilip Ghosh, “Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy” is a groundbreaking book that empowers consumers to make informed food choices. This comprehensive guide covers the entire spectrum of nutrition science, marketing strategies, and public policy, providing a holistic understanding of the complex interplay between these disciplines.
The book begins by delving into the fundamentals of nutrition science, followed by an in-depth exploration of nutrition marketing, social marketing, and responsibility. It examines consumer perception and insight, public health policy, and regulation, providing a rich understanding of the factors that influence consumer purchasing behaviors.
This book is an essential resource for food and nutrition scientists, marketers, manufacturers, packaging experts, clinical nutritionists, healthcare policymakers, and graduate students in nutrition and business-related studies. It offers a wealth of information on how to integrate holistic health into mainstream brand marketing, including case studies, points-of-view, literature reviews, and recent developments.
The book explores the intrinsic and extrinsic motivators that drive consumer purchasing behaviors, providing valuable insights for marketers and policymakers seeking to promote healthier food choices. It also covers each aspect of the Seed to Patient pathway, ensuring a comprehensive understanding of the entire supply chain.
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This book is a valuable resource for anyone seeking to understand the complex relationships between nutrition science, marketing, and public policy. Its comprehensive coverage and expert insights make it an essential read for industry professionals, policymakers, and students alike.
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