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Written by Dilip Ghosh, this book is a valuable resource for food and nutrition scientists, clinical nutritionists, healthcare policymakers, and graduate students in nutrition and business-related studies.
The book takes a holistic approach, covering nutrition science, marketing, and public policy to empower consumers in making informed food purchasing decisions. It delves into the world of nutrition marketing, social marketing, and responsibility, as well as consumer perception and insights.
This comprehensive guide explores the intrinsic and extrinsic motivators that drive consumer purchasing behaviors, providing a deeper understanding of the entire Seed to Patient pathway. It covers topics such as public health policy, regulation, and case studies, making it an invaluable resource for professionals in the field.
Published by Elsevier Science, this book is set to release on April 12, 2023, and is available in English. With its comprehensive approach and valuable insights, it is an essential resource for anyone working in or studying food and nutrition science, marketing, and healthcare policy.
ISBN: 9780323856157 (Hardcover) | ISBN: 9780323856164 (Paperback)
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