Unlock the Power of Data-Driven Health Promotion: A Comprehensive Guide

As a health promotion professional, making informed decisions is crucial to creating effective health programs. “Evaluation and Measurement in Health Promotion” by Manoj Sharma is a thorough and accessible guide to help you become an experimenting practitioner who takes a data-driven approach to decision making.

Why Health Promotion Matters

Health promotion is essential to improve community health and prevent disease. By empowering individuals and communities to address behavioral and social determinants of health, we can prevent health problems and pursue quality of life.

A Comprehensive Model for Health Promotion

This book covers both the measurement and evaluation stages of health promotion, providing a rigorous approach to the health promotion process, its concrete impact in the world, and the evaluation of its outcomes.

Key Topics Covered

• Evaluation planning
• Measurement and instrument development
• Reliability and validity assessment
• Evaluation design
• Approaches to qualitative evaluation
• Data analysis and interpretation
• Report writing

A Valuable Resource for Health Promotion Professionals

Whether you’re a current or future health promoter, this book is a valuable resource to help you develop rigorous instruments for measuring various types of outcomes in health promotion programs. You’ll learn how to assess the reliability and validity of evaluation instruments, address measurement errors, and conduct quantitative and qualitative data analysis.

Tools for Success

This book includes a range of tools to help both instructors and learners, including:

• Succinct chapter introductions and summaries
• Practical skill-building activities
• Fascinating real-life case studies
• A glossary
• Review questions
• Web exercises
• Instructor resources

With “Evaluation and Measurement in Health Promotion”, you’ll be equipped to create innovative health programs rooted in measured fact and continuously evaluate and improve upon them.