Practical Guide to Public Health: Up-to-Date Information for Effective Health Promotion

Authored by Angela Scriven BA(Hons) MEd CertEd FRSPH MIUHPE, Gareth Morgan, and James Woodall, the eighth edition of this seminal guide is designed to support public health practitioners in staying current amidst the rapidly changing, complex challenges and contexts facing population health in the twenty-first century.

Comprehensive Coverage for Public Health Professionals

This comprehensive guide is suitable for both undergraduate and postgraduate students across a range of professions, providing theories, principles, and competencies for effective health promotion in multiple settings. The book is organized into three parts:

• An overview of the public health landscape
• The essentials of planning and management
• Developing capabilities across a range of activities

The fully updated text examines new issues facing public health, including:

• Restructuring of the UK sector post-European Union
• COVID-19 and its public health impact and legacy
• Economic and cost of living influences on population health
• The role of the internet and social media misinformation

Effective Health Promotion Strategies

The guide covers the promotion of healthier living, working with communities, and effective communication. It outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice, exploring:

• The increasing influence of the internet, both in terms of its use for health promotion and its negative influence on wellbeing and health
• Changes to the structure and organisation of public health in the UK, including the latest policies and national strategies

The accessible writing style makes it easy to learn and remember, while case studies bring theory to life and practice points help readers structure their study.

Latest Evidence and Updates

The latest evidence on the response to the COVID-19 pandemic is a permeating theme throughout the book. All policy sections have been updated to reflect current policy frameworks and agendas, and the book includes:

• New health data
• Recent research on the comparative effectiveness of different approaches to health promotion and public health practice
• All case studies have been replaced with current scenarios, featuring more global examples of public health and health promotion action
• Fully updated references and practice examples

Published by Elsevier, the 8th edition was released on November 1, 2023, and is available in English. ISBN-10: 0323881866, ISBN-13: 978-0323881869.