SWAB: The Unlikely Heroes Behind America’s COVID-19 Testing Revolution

Get an exclusive behind-the-scenes look at the untold story of how BioReference Laboratories, led by Dr. Jon R. Cohen, rose to national prominence as a pioneer in COVID-19 testing programs. From establishing the first drive-through testing site in New York to becoming the exclusive testing provider for the NBA and NFL, BioReference’s journey is a testament to crisis leadership and innovative problem-solving.

A Case Study in Crisis Leadership

With no roadmap, no federal guidance, and no prior pandemic experience, BioReference Laboratories worked tirelessly to create bespoke COVID mass testing programs from scratch. Despite the seemingly insurmountable obstacles, Dr. Cohen and his team of thousands worked around the clock to develop large-scale testing programs that could test thousands of people within an hour of special events.

From being the first to test thousands of fans for an NFL playoff game to partnering with Royal Caribbean to test passengers when the CDC order was lifted, BioReference’s story is a visceral and relatable read for anyone who has undergone a COVID-19 test. Experience the highs and lows of their journey as they navigated the challenges of creating a mass testing program overnight.

About the Author

Dr. Jon R. Cohen, author of SWAB, is a pioneer in the field of COVID-19 testing. As the leader of BioReference Laboratories, he has been at the forefront of the fight against the pandemic, working closely with government agencies, sports leagues, and private companies to develop innovative testing solutions.

Book Details

SWAB is set to be published on June 27, 2023, by Skyhorse. The book is available in English and can be identified by its ISBN: 9781510778467.